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The objective of your campaign is of course to achieve effect. This effect can be : Transfer of a message . To change the knowledge that the target group has about the topic of your campaign: what should the target group know? To change the attitude of the target group towards the topic of your campaign: what should the target group feel? To change the intended behaviour of the target group in relation to… Read more
It is useful to focus your campaign on a target group that is as specific as possible, because that makes the effect more predictable. This makes your campaign more effective. The target group must be as homogeneous as possible with regard to relevant characteristics. Read below: Finding relevent characteristics Why focus on a specific Target… Read more
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